Consumer product

Preserving moments as newsprint, not notifications

We helped a client build LYFE & TIMES— a calm alternative to social feeds where families shape memories into newspaper articles worth saving, printing, and handing down.

Product
LYFE & TIMES
Role
Product design, brand UX
Focus
Editorial layouts, storytelling
LYFE & TIMES — editorial layout builder

Overview

The brief was emotional as much as functional: slow down, curate, and give digital memories a tangible editorial frame. Users assemble stories with headline hierarchy, columns, and print cues that feel like a Sunday paper—not another carousel.

  • Narrative-first layout engine with typographic restraint
  • Collaborative family storytelling with gentle permissions
  • High-resolution, print-ready exports for keepsakes
LYFE & TIMES — mobile reading experience
LYFE & TIMES — spread preview

STORIES THAT LIVE BEYOND THE FEED.

Design strategy

We leaned into serif rhythm, generous margins, and pull-quotes that scale with breakpoints. Micro-interactions reward curation without gamifying grief or milestone moments.

Product craft

Templates mirror classic newspaper grids while staying flexible for mixed media—portrait photography, letters, and short essays sit in the same vocabulary.

LYFE & TIMES — print-ready output context

Impact

Giving digital memories a slower, more intentional surface.

Families reported sharing finished spreads at gatherings and ordering physical prints—exactly the antidote to disposable stories. The product wins when people feel proud, not performative.

Editorial layouts

Mastheads, columns, and captions that behave like print without locking users into rigid PDFs.

Together, quietly

Invite relatives to contribute without turning memorykeeping into a group chat firehose.

Print fidelity

Export paths tuned for high-DPI output and trustworthy color for keepsake runs.

LYFE & TIMES — phone storytelling
LYFE & TIMES — lived context
LYFE & TIMES testimonial portrait

It feels like the opposite of scrolling. We made something our parents actually wanted on their coffee table.

Elena MarquezFounder, LYFE & TIMES
LYFE & TIMES — typographic brand frame

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Emailhello@lobster.digital
LocationShoreditch, London, UK
ResponseWithin 24 hours

Lobster