Data

Data analyst at work
Analytics dashboard
Data visualisation
Strategy session
Collaborative workspace
Business intelligence report

Data spans four disciplines — how it's tracked, how it joins up, how it's seen, and what you do next

Tracking & analytics

Track what matters

Analytics as standard — full conversion funnels measured from first visit to thank-you, not just pageviews.

Web
CRM
Stripe
Joined-up systems

One source of truth

Website, CRM, and payment data speaking the same language — so nobody has to argue with the numbers.

usersorders
id
user_id
name
total
email
status
Dashboards & KPIs

See what's working

A clean dashboard of the KPIs you actually care about — no wading through raw analytics.

RevenueLive
Reporting & insight

Decide what's next

Monthly reporting and quarterly reviews that turn last month's numbers into next quarter's plan.

today
Forecast+38% next quarter

How we deliver data work

01

Discover

Agree the KPIs and journeys that matter, audit what's already tracked, and find the gaps.

KPI workshop

KPI workshops

Funnel mapping

Funnel mapping

Tracking audit

Tracking audit

Shared definitions

Shared definitions

02

Wire up

Wire tracking into every core journey and join web, CRM, and payment data end to end.

Event tracking

Events on every journey

CRM joined up

CRM joined up

Payments connected

Payments connected

Numbers checked

Numbers you can trust

03

Report

Ship the dashboard, then keep the rhythm — monthly reporting and quarterly reviews with clear recommendations.

KPI dashboard

KPI dashboards

Monthly reporting

Monthly reporting

Quarterly review

Quarterly reviews

Next-quarter plan

What to build next

Tell us about the dataset

Emailhello@lobster.digital
LocationOld St, London, UK
ResponseWithin 24 hours
Lobster